Product Placement – One big honking ad.

 ”To say that this is a film deeply engaged with the act of buying things is something of an understatement. There are prominent product placements, with logos all clearly displayed, every few minutes. The baldness of this hard sell might almost be funny, except that after a while, it’s not funny at all. In this world of shiny cars, bottled water, MAC lipsticks, room service, chocolate, primo pot, pashmina shawls, plastic surgery, fertility treatments and, of course, house renovations, money flows like wine. It’s a river, a lushly gushing spigot of the cash that apparently flows mostly for the white folks, since there is not a single person of colour anywhere in this film. In this insanely privileged world, there isn’t much for the rich white folks to do except carry on like their pubic hair is on fire.”

The Tyee – Kill Your Idols - Dorothy Woodend