The Rough-Luxe Philosophy

Rough-Luxe is a new way of looking at luxury as a moment in time and not only part of an object of consumption. Luxury is an enriching personal experience and not only an ownership of an expensive object.
Therefore, the Rough-Luxe definition of Luxury is: time for reflexion, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographic locations. It is also, the intellectual solicitation, listening to ones own feelings as well as comparing objects and time and thinking of their hierarchy.
Rough-Luxe is about the experience, the surrounding, the intrinsic value of objects, art, culture and the people surrounding us as well as the ‘‘consumable’’ items, that you come across in a Rough-Luxe hotel or affiliated business or event.

http://www.roughluxe.com/philosophy.php

Roughluxe Hotel
London, U.K.

Just nine amazing rooms. 
    
Some with a sumptuous en-suite bathroom, some with sumptuous shared bathrooms. Whichever one you get, each delivers the finest hand-made toiletries. Several of the rooms on each floor can link together to make informal suites and each room contains artworks that are changed on a regular basis.
 
http://www.roughluxe.co.uk/