Louis Vuitton revealed the first in a series of print ads featuring their Spring/Summer 2009 campaign model, Madonna.

Louis Vuitton designer Marc Jacobs wanted to show the “ultimate Parisienne” in the new Vuitton advertisements. “To carry off all these references and this sophistication, we needed the ultimate performer – and for me, that is Madonna,” he said.

Hutton is 65 years old. She has also modeled for The Row (a new line from Mary-Kate and Ashley Olsen )and Mango.

Ellen said – “The idea is that we all want to look the best we can – that’s the purpose of beauty products – it’s not to look like a model but it’s to look like your best self,”

“Some observers credit the shift to a strategy of following the money” wrote Karen von Hahn from The Globe and Mail – National Edition Canada